Events
Celebrating 85 Years of LifeStride
Inspired style since 1940.
A heritage of trusted comfort and style since 1940. We’re celebrating 85 years of being the go-to shoe brand for generations of independent, on-the-go women—those who flourish in the beautiful chaos of life, from family to their careers and beyond. LifeStride has stood by the women who do it all—every working woman who’s making moves, breaking barriers, and redefining what it means to be ready for anything.
From vintage magazine ads in the 1940s with “the smart point of view in shoes” to our most recent innovations in comfort technology with Soft System and Bzees Air Step, we’ve been leaders in timeless style and trusted comfort for decades.
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Brown Shoe Company launches the LifeStride brand with the ad campaign “The Young Point of View in Shoes”
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Offering “luxury fashion at a welcome price,” LifeStride advertises in Life and Mademoiselle
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LifeStride reaches consumers in fashion magazines such as Glamour, Cosmopolitan, and Mademoiselle
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LifeStride concept stores open in major malls throughout the U.S.
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A refined focus on women in the workplace launches with a new Working Woman collection
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The combination of trend-right styling and value pricing fuels LifeStride’s position in the marketplace
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LifeStride continues to be a leader in footwear, offering the best in innovative comfort technology and expanding our reach through social media
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The iconic Parigi pump is released and becomes America's #1 Pump
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A brand evolution and refreshed collection establishes a new, modern point of view
