80 Years and Counting

Since 1940, LifeStride has been there for the woman seeking “the smart point of view in shoes.” Offering the style you want, plus the perfect fit, at a price you feel smart for spending.

We give you that “Where’d you get those?” moment. That triumphant feeling, celebrating the not-so-simple win of finding what you love and what you need in every pair.

So you can take on the beautiful chaos of life with 24/7 comfort and confidence.

Through The Decades

Brown Shoe Company launches the LifeStride brand with the ad campaign “The Young Point of View in Shoes”
Offering “luxury fashion at a welcome price,” LifeStride advertises in Life and Mademoiselle
LifeStride reaches consumers in fashion magazines such as Glamour, Cosmopolitan, and Mademoiselle
LifeStride concept stores open in major malls throughout the U.S.
A refined focus on women in the workplace launches with a new Working Woman collection
The combination of trend-right styling and value pricing fuels LifeStride’s position in the marketplace
LifeStride continues to be a leader in footwear, offering the best in innovative comfort technology and expanding our reach through social media
The iconic Parigi pump is released and becomes America's #1 Pump
A brand evolution and refreshed collection establishes a new, modern point of view