80 Years and Counting

 

Since 1940, LifeStride has been there for the woman seeking “the smart point of view in shoes.” Offering the style you want, plus the perfect fit, at a price you feel smart for spending.

We give you that “Where’d you get those?” moment. That triumphant feeling, celebrating the not-so-simple win of finding what you love and what you need in every pair.

 

So you can take on the beautiful chaos of life with 24/7 comfort and confidence.

Through The Decades

  • Lifestride Ad from the 1940's

    Brown Shoe Company launches the LifeStride brand with the ad campaign “The Young Point of View in Shoes”

  • Lifestride Ad from the 1950's

    Offering “luxury fashion at a welcome price,” LifeStride advertises in Life and Mademoiselle

  • Lifestride Ad from the 1960's

    LifeStride reaches consumers in fashion magazines such as Glamour, Cosmopolitan, and Mademoiselle

  • Lifestride store front from the 1970's

    LifeStride concept stores open in major malls throughout the U.S.

  • Lifestride Ad from the 1980's

    A refined focus on women in the workplace launches with a new Working Woman collection

  • Lifestride Ad from the 1990's

    The combination of trend-right styling and value pricing fuels LifeStride’s position in the marketplace

  • Lifestride Ad from the 2000's

    LifeStride continues to be a leader in footwear, offering the best in innovative comfort technology and expanding our reach through social media

  • Lifestride model from 2010

    The iconic Parigi pump is released and becomes America's #1 Pump

  • Lifestride model from 2020

    A brand evolution and refreshed collection establishes a new, modern point of view

the Style Icons